Who else loves the summer months? Between the warmer weather, sunshine, and vacations - it’s one of my favorites times of the year. But then again, each season is pretty special. Last season, I talked about Spring 2017 color trends and today I wanted to talk about some of my favorite colors of Summer! Of course, many of Spring’s colors are also still popular for Summer! But I wanted to add a few more to the list.

As entrepreneurs and small business owners, we know that sometimes we work at all hours of the day to get things done. It’s often one of the perks of being an entrepreneur - the flexible work schedule. But often it can mean working 12 hour days and responding to client emails in the middle of the night. #nofun. Today, I’m chatting about why setting office hours is important and how to reinforce them.

I don’t know if you’ve ever felt this way, but it seems like everyone is an expert at everything these days. If you’re online for any amount of time, you’ll see people with stellar brands, great marketing strategies, perfect products, and beautiful copy. Sometimes you may feel like you’re just spinning your wheels to get one of these assets in your business. But did you know it’s ok to be new at something?

Websites are a powerful tool for any business. They help to establish legitimacy, help potential clients find contact information, and gives you a place to share more about your business and your mission. But they can also be overwhelming. I created a checklist of items every website should have. This will help you maximize the impact and benefits you could receive from your website.

Newsletters are a great way to capture emails from current, past, and potential clients in addition to others in the small business sphere who may be interested in collaborating with you. They are also a free (or almost free) to directly market to prospective clients. Today, I’m sharing a few reasons why you should have a newsletter and tips for having a successful one.