I’m sure you’ve seen discussions about brands online. You may have a general idea about what a brand is but not really sure how it applies to your business or where to start with identifying your brand.

“Ideal client” seems to be quite the buzzword these days. It seems to be that everyone is working to define their ideal client. This is a great business practice, as it does help you to figure out your branding and marketing. Today, I’ll be sharing some things to think about as you are trying to define who your ideal client is.

We all get emails, right? Even if we’re not running our own small business, we’re still getting emails on the daily. Sometimes it can feel out of control and just plain old overwhelming. But it doesn’t have to be stressful. I wanted to just share a couple of tips with you today to help reduce the stress of the inbox.

Are you a fellow small business owner or entrepreneur? If so, you likely know that there are lots of things to balance. From client work, to invoicing and bookkeeping, to social media and blogging, to marketing and selling your products or services. It can sometimes feel like too much. You might remember that earlier this month I talked about tracking your time. This can be one first step to assessing what to prioritize. But there are also other ways to determine what really is important in your business, what you might be able to outsource, and what you might just need to let go of all together.

Did you see that Pantone released their Fashion Color Report for Spring 2017? So many pretty colors! According to Pantone, the themes of the season are Vitality, Relaxation, and the Great Outdoors. What’s more perfect for this season ? Growth and restoration. Both calming and excitement.