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A SAVVY SAMPLIN’
Understanding the Psychology of Colors in Branding and Marketing
From the calming blues of tech companies to the bold reds used by fast-food chains, colors communicate messages and evoke feelings instantly. The right palette can forge strong connections with your audience, while the wrong one can create confusion or disinterest.
Let’s explore how the psychology of color influences branding and marketing, uncovering the secrets behind the hues that leave a lasting impression and drive engagement.