When you hear Nike, Apple, or Starbucks, what comes to mind? Maybe it’s their iconic logos, signature colors, or powerful taglines. These companies have built memorable brand identities that instantly connect with their audience.

But here’s the good news: you don’t need to be a global giant to create a strong brand identity. Whether you’re launching a new business or refining your existing brand, this guide will show you how to develop a unique and recognizable identity that customers will love.