Often we see logos and think, “how simple! Surely that design took 5 minutes to create.” Not true! A simple, perfectly designed logo takes weeks and often months to piece together. The process begins with hours upon hours of research, followed by hours upon hours of sketches and brainstorming. Most of these hours are spent by the designer preparing rough drawings the client may never see. Once these steps are completed, the designer will then move into concepting out the logo ideas, each using the below factors to make sure the logo is perfect for their client.

This month we launched the Shop featuring beautifully designed brands (& the most fabulous logo options ever!) Logos are amazing tools for your business. They are your calling card, your “bat signal” to the world and they can turn my good days into bad in an instant. You see, I have a huge pet peeve… bad logos. My design eye can spot them from a mile away (well, maybe not a mile, but you get it). Instead of drawing clients in, bad logos are like a stain on your favorite shirt. Investing in professional logo design is important and here is why: