If you’ve been around for the month of September, you know we have spent our time here focused on branding. We’ve discussed what branding is, why it is important and how to find your unique brand style. Of course, these items are amazingly helpful if you’re a start up and haven’t even thought about your brand yet. But what about those of us who are established businesses who feel our branding just isn’t where it needs to be? Today is all about you!

Over the past few weeks we have discussed different aspects of branding - what it is and why it is important. Today we are going to dive into a few tips to help you find your own signature brand.

Last week we chatted about what branding is and we went into detail about different pieces of the branding puzzle. Now that we know more about what branding actually is, let’s chat about why branding is so important.

Branding is an in-depth topic that can confuse and overwhelm business owners. Many think of branding as their logo or website, their product or copy. The answer is not “or” but “and” - branding is all of those things.

As The Peach continues to grow, I’m realizing a shift in myself. My definition of success has changed so much from the original “plan” I had for The Peach.

When I started this little biz it was simply to get me out of the craziness of Atlanta traffic and help put food on the table for our little family of three. A handful of clients and a laptop computer was all it took for me to make the leap from the Marketing Director title I once held. It was the scariest thing I've ever done, but it felt amazing!