Summer Tips to Refresh or Kick-Start Your Digital Marketing
Summer is the perfect time to revitalize or launch your small business's digital marketing strategy. Whether you are starting from scratch or looking to boost your online presence, here are some essential tips to get you on the right track.
What You Need to Get Started with Digital Marketing
1. A Mobile-Friendly Website
A user-friendly website is crucial for any business. You don’t need a complex, multi-page site to start. A simple landing page or basic website (with six pages or less) tailored to your needs is the perfect starting point. Here at The Savvy Peach Creative Co., we create websites you can maintain and update on your own using Squarespace, Wix, and WordPress.
For professional services like lawyers, accountants, and engineers, a multi-page website highlighting expertise and business details is essential. An “About Us” page can significantly influence potential clients conducting extensive research. Trade services like plumbers or electricians may only need a landing page unless they offer a variety of services, in which case a multi-page site is beneficial for long-term goals.
2. A Professional Email Address
Your domain hosting not only puts your website online but often includes a set number of professional email addresses. For instance, registering at www.thesavvypeach.com allows you to create yourname@thesavvypeach.com. A professional email address adds credibility, setting you apart from providers using generic email services like Gmail or Yahoo.
3. A Professional Logo and Corporate Identity
First impressions matter. A well-designed logo boosts your business's credibility and attracts customers by showing professionalism and thoughtfulness in your branding. While a detailed corporate identity document isn’t necessary, having guidelines for font types and logo usage ensures consistency and memorability.
Driving Traffic to Your Website
Launching a website is just the beginning. Implementing effective strategies to drive traffic is crucial for building an online presence.
Start a Blog
Blogging isn’t just for big companies. Share your expertise by writing about industry-related topics that provide value to your customers. For example, a roofing company might blog about roof maintenance tips or what to do in case of a leak. Blogging helps establish authority in your field and improves your website’s search engine ranking.
SEO (Search Engine Optimization)
SEO is essential for helping Google understand and trust your website. Digital marketing agencies and SEO specialists optimize your site by creating informative content, enhancing website code, and acquiring backlinks from other websites.
Spruce Up Your Social Media
Social media platforms like Facebook, Instagram, and LinkedIn are invaluable for reaching potential customers. Post engaging content regularly—share product or service photos, behind-the-scenes glimpses, and summer-themed posts, discounts, or giveaways. Interaction is key, so respond to comments and messages promptly.
Leverage Newsletters
Though newsletters have been around for a very long time, they remain effective if you have a captivated audience. Tailored content in your newsletters can maintain engagement and nurture customer relationships.
Ready to Elevate Your Digital Marketing?
Implementing these tips can significantly enhance your small business's digital presence. If you need expert assistance in creating a mobile-friendly website, setting up professional email addresses, designing logos, or optimizing your digital marketing strategies, contact The Savvy Peach Creative Co. We're here to help you succeed in the digital world during the summer and in the months to come.
Not sure where to start? Let the Peach help you every step of the way.
Our dedicated team is here to help you plan and design your website. Schedule a time to speak with us and let us answer your questions to know exactly what you need to get yourself started.
