5 Essentials for Website Success: What Customers Really Want
Your website is often your main point of contact for new and returning customers. It should convey what your business provides, your values, and what people think about your brand.
Good design is essential for creating a positive user impression and building trust with your visitors. Elements like clear navigation, a fast load time, web security, and anticipating the needs of your target audience can help you decrease your bounce rate and encourage visitors to continue exploring your website.
But what does anticipating the needs of your customers mean and how can you ensure your website does this?
Most of the time, visitors come to your website to accomplish a goal. Whether that is to learn more about your business or find the answers to their questions, you can aid their journey by making sure your website gives customers what they really want.
Here are 5 things you should clearly display on your website:
1. What You Offer
When someone visits your website, you have under 10 seconds to capture their attention. While the behavior of individual visitors can vary greatly based on their needs, you have a small window to convince them to remain on your website.
In those 10 seconds, visitors should gain an understanding of:
What you offer
How it can address their needs
Why they should choose you over your competitors
2. Products, Pricing, and Value
Once customers have an understanding of your business, they will search for information on your products or services.
A high-converting product page will include quality photographs of your products, a compelling description, and a clear call to action (“add to cart” or “call now” are some examples). If appropriate, consider adding a product demonstration video. Research conducted by Hubspot shows that 79% of visitors who watch your video will make a purchase.
Combine this information with clear pricing details to demonstrate to potential customers that you are transparent and straightforward regarding the cost. This establishes trust and credibility, allowing them to assess if your product and price point aligns with their needs.
For services where pricing is determined by project specific details, guide customers to the next step in the buying process. When the time comes to provide pricing details, focus on clarity and answer any questions that arise.
3. Easy Access with Contact Details
One of the main reasons someone will visit your site is to find your contact information. A contact tab in your menu will help visitors quickly find this information. Make sure you provide accurate contact information and respond in a timely manner.
4. Customer Testimonials and Success Stories
Social proof is incredibly powerful in the decision-making process for customers. 99% of customers will check out your reviews before making a purchase. Highlighting testimonials, success stories, and even case studies can help motivate visitors. Reading how your product or service helped other people can help convince visitors that it will benefit them.
5. FAQ and Help Section
An FAQ section can be the most helpful for your visitors, providing them with immediate answers to common questions. By offering this guidance up front, it relays that you care about your customers and can alleviate any uncertainties they may have. This also minimizes the need for them to reach out for support, saving time for both parties.
Having an FAQ section not only benefits prospects but also improves your search engine ranking. Google values authoritative and high-quality content, and an FAQ section serves as a signal of this. However, it's crucial to ensure that your FAQs genuinely provide value; otherwise, they may be perceived as filler content, potentially lowering your ranking.
Building a Successful Website
By focusing on things like making your products clear, being upfront about prices, making it easy to get in touch, sharing stories of happy customers, and answering common questions, you're creating an experience that feels personal and trustworthy. So, take these tips and give your website that extra edge it needs to stand out in the online crowd.
To learn more about how The Savvy Peach Creative Co. can help make sure your website gives customers what they want, schedule your free strategy call today.
